Impacts of Decolonization

Coca-Cola

Basic Facts:

-Carbonated soft drink sold internationaly.

-It is claimed that the drink is sold in more than 200 countries.

-Produced in Atlanta, Georgia.

-It is often referred to as Coke.

-The Coca-Cola company has also introduced other cola drinks under the brand name.

Coca-Cola Products:

The most common drinks included: Diet Coke Caffeine Free, Coca-Cola Cherry, Coke Zero, Vanilla Coke, and special editions with lemon, lime or coffee.

History:

The Coca-Cola company was introduced in 1886 in the United States. The first Coke recipe was concocted in a drug store in Columbus, Georgia. It was originally called Pemberton's French Wine Cola. John Pemberton, the inventor, claimed that Coca-Cola cured many diseases including morphine addiction, dyspepsia, headache, and impotence. On April 23rd, 1985, Coca-Cola attempted to change the formula of the drink with "New Coke". Tests revealed that most consumers preferred the taste of "New Coke" to both original Coke and Pepsi. Coke did once contain an estimated 9 miligrams of Cocaine per glass. This was removed in 1903.

Coca-Cola's role in developing nations:

-Coke recently started to invest heavily in the African market. Because of population growth, Africa is a priority region.

-Another component of Coke's marketing arsenal includes sponsorships of organizations, buildings, events and projects. For example, in Guatemala Coke sponsored part of the reconstruction of the city, getting there logo printed on various structures.

-In parts of Africa, the Coca-Cola foundation partnered with UNAIDS in the fight against HIV/AIDS.

Criticism of Coca-Cola:

-They have been critisised for the negative health effects that there product can give.
-Exploitative labour practices.

-Large levels of pesticides in there products.

-Building plants in Nazi Germany which involves slave labour and enviromental destruction.

-They marketing unhealthy products to children.

-They acidity of Coke is dangerous.